# Sofía Ayerbe

> Advertising professional (Argentina) with 4+ years in communication strategy, creative campaigns and brand partnerships for brands, artists and events. Strategy and creativity first, with AI as a working tool. Personal website and portfolio, in Spanish and English.

## Summary
- Current role: Cultural Partnerships Manager at Dale Play (since June 2026). Designs creative sales and sponsorship proposals that bring brands into shows, tours, festivals and artist campaigns.
- Dale Play: 360 services company for artists and cultural figures (management, shows and tours, records, brands). Around 300 people, offices in Argentina, Mexico and Spain; 420+ shows with 100+ artists across 18 countries in 2025. Artists include Duki, Bizarrap, Nicki Nicole, Lali, Airbag and Rels B.
- Previous: Marketing Analyst (2025–2026). Led marketing for four international tours, coordinating campaigns in up to 12 countries at once with local partners. Largest project: Duki World Tour 2025 (60+ shows, 12 countries, 500k+ attendees).
- Earlier: Marketing Assistant; Management Assistant to Bizarrap (Coachella 2024, Mexico and US tour, brand projects with VISA, Pepsi and Buchanan's); Social Media & Community Manager at Mojo Records; Account Assistant at Mazalán Comunicaciones (Syngenta).
- AI projects: a sales CRM used by Dale Play's partnerships team (554 deals, 508 brands, 14 users; connected to Claude, Gmail, Canva and Granola); a proposal portal (in development); a personal news and podcast app.
- Skills: brand partnerships, sponsorship, communication and marketing strategy, international campaign planning, project management, creative development, content direction.
- Tools: Claude, Claude Code, ChatGPT, Higgsfield, Magnific, Canva, Illustrator, Photoshop, InDesign, Chartmetric.
- Education: BA in Advertising, Universidad de Palermo (2019–2024), honours diploma; top-GPA scholarship (2022).
- Languages: Spanish (native), English (Cambridge FCE), Italian (A2).
- Location: Buenos Aires, Argentina. Open to international opportunities.

## Links
- [Website (Spanish)](https://sofiaayerbe.com/?lang=es)
- [Website (English)](https://sofiaayerbe.com/?lang=en)
- [CV (English, PDF)](https://sofiaayerbe.com/cv-sofia-ayerbe-en.pdf)
- [CV (Spanish, PDF)](https://sofiaayerbe.com/cv-sofia-ayerbe.pdf)
- [LinkedIn](https://www.linkedin.com/in/sofia-ayerbe/)
- Contact: see the website's contact section.